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I guess I would call this a Belonging Platform, part of the Employee Experience Platform market. Companies can really benefit from a “new and different place” for personal interactions, separate from projects, meetings, and work activities.
When I first saw it I was skeptical, coming from my traditional background that “work is work,” and my personal tendency to try to separate my personal stuff from work stuff. Jim has founded a new company called Wisq, which is focused on building just this: a platform for workplace belonging and personal connections (they call it “ A Place for Life at Work“). Several months ago I was talking with Jim Barnett, the founder of Glint (now owned by Microsoft). I know, you can put all your personal stuff into Slack or Teams too, but Microsoft is betting on the idea that personal, family, sports, and other activities should go in their own special place.
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How could Microsoft, then, upgrade its Yammer system to embrace these new features like videos, Stories, personal profiles, following others, emojis, and more? Enter Viva Engage.Īs Microsoft puts it, this is a place to create a sense of belonging at work. Workplace customers I’ve talked with (Farmer’s Insurance, McDonald’s, others) are thrilled with its ease of use. Meta’s application Workplace, which is more successful than you may imagine, was built as a corporate version of Facebook, optimized for group chats, feedback, and collaboration. It continues to thrive as a place to stay in touch with friends and remember people’s birthdays.
We use the Teams infrastructure, for example, to store hundreds of research studies, presentations, and customer videos.įacebook, which is the aging cousin of these tools, remains one of the most easy-to-use paradigms on the web. It is built on the Microsoft document foundation so you can build SharePoint sites without learning a lot about SharePoint) and share documents. Microsoft Teams is a more integrated platform to chat, learn, schedule meetings, and share documents. Many people complain about it, but it clearly solves a problem.
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It’s widely used by software and product companies for all forms of communication. Slack, designed for engineers and gamers, is great for real-time messaging. And based on the way they were built, they’re good for different things. Each of these platforms has its own design center and each attracts different types of interaction. Well, you may argue that “the last thing we need is one more social network to deal with.” Between Microsoft Teams, Slack, Facebook, Instagram, Zoom, Snapchat, and our phones themselves, don’t we already have too many places to go? I certainly feel that way. And we have our own personal drawing board to create a personal profile, making us all “creators” in our own social networks. They post hundreds of photos and videos, memes, and heart emoji’s all over the internet. Today people post Stories (personal videos, your personal timeline) to TikTok or Instagram. Many companies use Yammer as the global “Watercooler” to create employee discussions about everything: families, dogs, sports, recipes, employee resource groups, feedback on benefits, and more.īut let’s face it, in ten years a lot has changed. It’s hard to remember, but at that time social networks were very new and we thought group message boards, photos postings, and threaded discussions were the cat’s meow.ĭespite its early stage architecture, it had success.
Ten years ago Microsoft acquired a new and innovative company called Yammer, a product that was trying to build a Yahoo-like collaborative experience at work. What precisely is this? I think Yahoo News summarized it well: this is Facebook and Instagram for the enterprise. And it has a lot of implications for HR and collaboration software. This week Microsoft slipped in a little product launch that is more significant than you think: a new application in the Microsoft Viva family called Viva Engage.